$11 billion social media giant TikTok plans to break into gaming

TikTok is reportedly planning to add video games to its mega-popular social media app, which could supercharge ad revenues.

@DeekeTweak
Published Mon, May 23 2022 1:53 PM CDT   |   Updated Sun, Jun 12 2022 8:06 AM CDT

TikTok is reportedly planning to add video games to its mega-popular social media app, sources tell Reuters.

$11 billion social media giant TikTok plans to break into gaming 1 | TweakTown.com

App giant Bytedance is currently experimenting with adding video games onto TikTok. Testing is underway in Vietnam that allows users to play games within the app itself. Web-based browser games are currently offered on the app; these HTML games are widely popular in Asia regions, especially for publishers like Square Enix and SEGA.

Speculation is that this would significantly boost TikTok's advertisement revenues, which are on track to hit $11 billion, as well as royalties from any third-party games that may be offered on the app. TikTok is among the most-used apps on the planet and currently has over 1 billion monthly active users. The app's ad tech platform--a robust service that has generated billions every year--should attract major interest from game-makers.

There's also talk of adding games from third-party partners like Zynga onto the service. This could significantly benefit Take-Two Interactive, who recently merged with Zynga, as well as other global video game makers.

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NEWS SOURCE:reuters.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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