Peter Molyneux's blockchain game sold $42 million worth of land NFTs

Peter Molyneux is back with a new blockchain-based game that peddles a limited quantity of digital land NFTs, literally monetizing digital real-estate which is theoretically infinite.

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NFTs are storming the games industry and there's not much we can do to stop it. Ubisoft plans to use NFTs to supercharge FOMO, monetization, and engagement. Some game-makers, like Peter Molyneux and his studio 22Cans, are having a lot of success with their NFT ventures by nearly selling out of all in-game digital land plots from the get-go. Publishers are watching and taking notes.

According to the storefront page for Legacy, Peter Molyneux's new blockchain game, over $42 million of its digital NFTs have been sold to consumers. The studio actually sold the city of London for nearly $1 million. We've done the math below. But one begs to question what you're actually buying here. The answer is a tract of in-game land to use as an in-game industrial zone to build your wares and sell them to the market. Your ownership is verifiable via blockchain and you have a digital deed of sorts that can then be further sold on the marketplace.

Here's how much Legacy has made to date based on Gala Coin to USD conversions.

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Enterprise Deed (Uncommon)

• 13,604 Gala each ($6,934.84)
• 1,393 sold out of 1,500
• Total - $9,660,232.12

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Firm Deed (Rare)

• 37,002 Gala each ($3,535.14)
• 819 sold out of 850
• Total - $2,895,279.66

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Corporation Deed (Epic)

• 123,335 Gala each ($62,871.82)
• 233 sold out of 250
• Total - $14,649,134.06

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Startup Deed (Common)

• 6,478.207 Gala Each ($3,302.36)
• 2,000 sold out of 2,000
• Total - $6,604,720

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Conglomerate Deed (Legendary)

• 246,670.201 Gala each ($125,743.73)
• 60 out of 60 sold
• Total - $7,544,623.8

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Heart of London Deed (Ancient)

• 1,793,965 Gala each ($914,499.84)
• 1 out of 1 sold
• Total - $914,499.84

Grand Total - 42,268,489.48