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Rise of the Tomb Raider's Xbox exclusivity cost Microsoft $100 million

Microsoft's huge one-year exclusivity deal for Rise of the Tomb Raider on Xbox was apparently worth $100 million in total costs.

@DeekeTweak
Published Tue, Aug 31 2021 2:46 PM CDT

Microsoft's huge exclusivity/publishing deal for Rise of the Tomb Raider cost a whopping $100 million.

Rise of the Tomb Raider's Xbox exclusivity cost Microsoft $100 million 873 | TweakTown.com

AAA games are pretty expensive to make. Publishers can easily spend tens of millions (or sometimes over $100 million) when tallying up marketing, distribution, and development costs. That's apparently the case with Rise of the Tomb Raider's production.

According to ex-Square Enix director Fabien Rossini, the Rise of the Tomb Raider exclusivity deal on Xbox was worth $100 million. "Building strategic partnerships with first parties (marketing and exclusivity deals). Negotiated multiple deals including the Tomb Raider exclusivity on Xbox worth $100M," Rossini writes.

The deal is an interesting one. Square Enix apparently didn't agree with a sequel to 2013's Tomb Raider, so Microsoft stepped in to help fund development. Microsoft Studios would publish the game on Xbox 360 and Xbox One in exchange for one-year exclusivity.

Here's what Crystal Dynamics said in its exclusivity announcement:

"Our friends at Microsoft have always seen huge potential in Tomb Raider and have believed in our vision since our first unveil with them on their stage at E3 2011. We know they will get behind this game more than any support we have had from them in the past - we believe this will be a step to really forging the Tomb Raider brand as one of the biggest in gaming, with the help, belief and backing of a major partner like Microsoft."

Rise of the Tomb Raider eventually came to PS4 in October 26 and was published by Square Enix's European division.

It's hard to tell if Microsoft's bet paid off. The game sold over 1 million units on Xbox consoles throughout its first year. That number grew seven-fold to 7 million units by 2017, which is a pretty healthy number for a series like Tomb Raider.

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Rise of the Tomb Raider - Xbox One

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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