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Magic Leap teams with AMD on semi-custom solution for next-gen AR

Magic Leap and AMD partner up on AR solution that will use next-gen semi-custom SoC -- and now I want to know all about it.

@anthony256
Published Wed, Jun 2 2021 9:15 PM CDT

AMD is simply unstoppable right now: fighting Intel on one side with CPUs, NVIDIA on the other with GPUs and what seems like everyone in between when you throw Tesla + Microsoft + Sony in with electric cars and infotainment systems and next-gen Xbox Series X/S and PlayStation 5 consoles.

But now, AMD and Magic Leap have partnered up on an "AR technology solution" that includes a semi-custom SoC that will "enable enterprise users to re-imagine and transform how virtual content and information is visualized and merged with real-world environments".

The announcement was on Magic Leap's website and I only spotted it on Sasa Marinkovic's Twitter -- the Director, Gaming Marketing for AMD.

Jack Huynh, Corporate Vice President and General Manager of AMD Semi-Custom Business Unit explained: "We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide work and interact with each other and their customers. We started this journey together several years ago to co-innovate on computer vision and build the best semi-custom technology for AR".

Magic Leap teams with AMD on semi-custom solution for next-gen AR 01 | TweakTown.com
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NEWS SOURCES:magicleap.com, cnet.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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