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SEGA to hold special Sonic showcase to celebrate 30th anniversary

Sonic the Hedgehog aka the Blue Blur turns 30 years old in 2021, and SEGA is celebrating with a special Sonic-themed stream.

@DeekeTweak
Published Tue, May 25 2021 3:54 PM CDT   |   Updated Mon, Jun 21 2021 7:04 PM CDT

Sonic the Hedgehog turns 30 years old in 2021, and SEGA is holding a special stream to outline the Blue Blur's future.

SEGA plans to hold a special Sonic Central stream on Thursday, May 27 at 9AM PST / 12PM EST. The showcase will be centered around new Sonic games, re-releases, content partnerships, and cross-brand initiatives.

Here's what to expect:

  • Announcement of a Sonic Collection
  • Discussions on the new Sonic the Hedgehog movie sequel
  • Highlights on the new Sonic TV show on Netflix
  • New surprises

As outlined in SEGA Sammy's recent financials, the Sonic franchise is incredibly important for the company's future in entertainment. SEGA plans to leverage the Sonic IP in a number of ways include cross-media TV shows and movies as well as new games, remasters, re-releases, and sequels.

The Q4 Q&A session also confirms SEGA will prioritize high-quality releases of the Sonic franchise, which is its "representative IP":

"Regarding the evaluation of metacritic, there was a problem with product quality in the game of Sonic in the past, which is our representative IP, and a major reflection was that it recorded an extremely low score and largely betrayed user expectations. Since then, we set a policy of prioritizing the creation of high-quality games that people who purchase our games will enjoy, and not acknowledge to release the products when quality is insufficient just to achieve the plan in the short-term."

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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