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Deepfake platform allows consumers to rent celebrity voices

A new deepfake application will be attempting to monetize celebrities voices recorded through deepfake technology for endorsements.

@Jak_ConnorTT
Published Tue, May 18 2021 5:28 AM CDT   |   Updated Mon, Jun 14 2021 9:29 PM CDT

A company has announced that it will be using deepfake technology to create a synthetic voice that celebrities and other prominent figures can license out.

Veritone has said it plans to use its Marvel.au platform to monetize deepfakes of celebrities, politicians, and any other public figure. The AI-enabled synthetic voice can be licensed out by the celebrity to companies, brands, and influencers. By having a deepfake of a celebrity's voice media companies will be able to "accelerate and amplify content creation", according to Veritone.

Essentially, Veritone would create a deepfake, or a clone of a celebrity's voice that can then be bought by companies to do brand duties that the celebrity would get paid for. Veritone mentions that creating a voice clone for a person to perform brand deals would remove the physical need for that person to on set to shoot it, which could raise the ceiling for that celebrity's total monetized content output. For more information on this story, check out this link here.

Deepfake platform allows consumers to rent celebrity voices 01 | TweakTown.com
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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest news. Jak's love for technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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