European Nintendo Switch sales spike by 106% during COVID-19 lockdown

Hardware sales are skyrocketing across the globe, and the Nintendo Switch is up triple digits to +106% in European markets.

@DeekeTweak
Published Thu, Aug 6 2020 10:31 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Nintendo Switch sales surged by triple digits in Europe during COVID-19 lockdowns, and helped raise overall hardware adoption by 84% in the region.

European Nintendo Switch sales spike by 106% during COVID-19 lockdown 35 | TweakTown.com
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COVID-19 is surging sales revenues for the games industry. Sony and Microsoft just reported record quarters for games earnings, and Nintnedo is poised to do the same. But not all regions are the same, and analyst firm GSD shows some interesting metrics.

According to GSD, all three major consoles saw a sharp uptick in sales during COVID-19. The Switch in particular grew triple digits by 106%, reflecting the console's scarcity across the globe right now.

"What we do see mainly is the increase in network software, which did see a growth of 127%. This is actually due to a lot of consumers remaining at home and actually put their spend more towards online digital fronts such as the PlayStation Network or Xbox LIVE,"said senior GSD analyst Aidan Nakiris

"As the official lockdown period started, we did see all consoles grow double digits, and even the Nintendo Switch at triple digits at 106% growth year-over-year.

"This may be linked to the release of Animal Crossing: New Horizons, but the console also adds lots of family-friendly experiences as well.

European Nintendo Switch sales spike by 106% during COVID-19 lockdown 33 | TweakTown.com

"We see consumers in the lockdown period actually spending a lot on Switch, which actually contributed to 69% of the total market growth during the lockdown period.

"But that's not to say the PlayStation 4 and Xbox One didn't have their growth as well. Their growth also grew considerably throughout this period alongside a whole bunch of new releases that launched during the period."

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Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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