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Amazon will stop sending out free products based on buyer history

Amazon are not going to be giving away products based on customers purchase history

By Jak Connor from 1 week, 3 days ago

Usually, free stuff is great, but Amazon's free stuff might come across as a little bit invasive, which is why they are shutting it down.


CNBC has reported that Amazon will be shutting down their free Product Sampling program sometime next year. If you aren't aware of the free sample program, Amazon was running a program that sent out users free samples of products that were based on users' purchase history.

While this might sound like a great idea at first, people have become more aware of personal data collection by big companies such as Facebook and Amazon. So, having free products sent out to buyers' doors based on purchase history could serve as a physical reminder to buyers that Amazon knows everything about them and their wants. This would seem like a slippery slope to walk on, so Amazon is instead going to rely on more traditional ways of marketing.


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