Fortnite is coming to China, with Tencent securing rights

Fortnite coming to China, with $15 million in marketing planned by Tencent.

@anthony256

Published Apr 23, 2018 10:25 PM CDT
Updated Nov 3, 2020 11:52 AM CST

44 seconds read time

PUBG is beyond a phenomenon in China and now Fortnite is going to join the fray, all thanks to a partnership between Epic Games and Chinese gaming giant Tencent.

Fortnite is coming to China, with Tencent securing rights | TweakTown.com

Tencent has a 40% stake in Epic Games, with the company to distribute and publish Fortnite in China. Tencent also controls PUBG in China, so they will be doubling down with both Fortnite and PUBG in China which is a big, big deal. On top of that, Tencent will spend $15 million on marketing Fortnite in China, marketing the Battle Royale smash hit to Chinese gamers while stopping piracy and taking down illegal clones of the game which is a big problem for Battlegrounds in China.

Fortnite in China will be a big success due in part to Tencent spending time and money on the eSports scene in China for Fortnite, with the company reportedly building a dedicated app that will help gamers learn about Fortnite, watch live games, and more.

NEWS SOURCES:engadget.com, scmp.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.