At Activision Blizzards earnings call today the company has revealed that they have made a profit of $4 billion in just microntransactions for 2017.
This $4 billion includes the sales of products such as DLC's, loot boxes, and in-app purchases such as mobile games. It should be noted that Activision Blizzard is the parent company of King, the company behind the highly successful Candy Crush.
Daniel Ahmad, an analyst at Niko Partners has taken to Twitter to say that $2 billion of the $4 billion that was announced was from King's mobile games such as Candy Crush. That leaves $2 billion from all other console and PC game content.
Last updated: Dec 19, 2019 at 11:01 am CST
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