Last month Lyft announced that their company was taking their service international, marking their very first expansion to another country other than the United States. Lyft is expanding their service to Canada, more specifically the capital city of the country Toronto.
Lyft will be brining their full service to Canada which includes Lyft Plus, Lyft Premiere, Lyft Lux and Lyft Lux SUV. Users of this service will be able to hail rides to and from Toronto's Pearson Airport which in turn will directly compete with the already taxi service there as well as Uber. Lyft might just be able to squeeze into the market though, as the company has racked up a whopping 100 million rides within three months, compared to taking four years to get to that figure the first time.
It will be no surprise if Lyft decide to lower ride fares and surcharge fees for the first couple of months that they are getting set up in Toronto, this would encourage the immediate use of the Lyft service rather than users turning to their typical Uber or legacy taxi.