Fitbit sales drop, Apple is the new king of wearables

Apple marked a huge jump compared to the Q1 2016, 59%

Published Tue, May 9 2017 9:28 AM CDT   |   Updated Tue, Nov 3 2020 11:55 AM CST

Apple has jumped to the lead in the wearables market, while former leader Fitbit has fallen to third place.

Fitbit sales drop, Apple is the new king of wearables |

According to the data obtained by Strategy Analytics, global wearables shipments rose to 22 million units during Q1 2017, which is up 21% compared to the first quarter of 2016.

Steven Waltzer, Industry Analyst at Strategy Analytics, said:

Global wearables shipments reached 22.0 million units in Q1 2017, rising 21 percent annually from 18.2 million in Q1 2016. Stronger demand for new smartwatch models in North America, Western Europe, and Asia drove the uptick.

Apple marked a huge jump compared to the Q1 2016, 59%. In the Q1 2017, the company shipped 3.5 million wearables, which was enough to take the lead in the wearable devices market.

Strategy Analytics attributes this growth to strong performance for the Apple Watch Series 2 thanks to its "enhanced styling, intensive marketing, and a good retail presence."

Xiaomi took the second place with 3.4 million units shipped, 400,000 less than in Q1 2016.

Fitbit fell from first to the third place by shipping 1.6 million devices fewer than a year ago. In Q1 2017, the company shipped 2.9 million devices compared to 4.5 million wearables in the same quarter last year.


Lana has a passion for technology and science. She spends her time looking for the latest and most interesting technology and science news. Her passion is in gadgets, wearables, and other cool and interesting applications of technology or science. She also spends her free time gaming in MMOs like World of Warcraft. She has prior experience covering technology for publications and breaking news. If she’s not doing either, you might just find her exploring the metaverse in VR. Lana wants to expand TweakTown’s coverage of mobile, wearables and gadgets while also bringing her experience with science and general tech to TweakTown. Her area of coverage is around science, technology, smartphones, wearables, and general neat gadgets. She hopes to one day be able to drive around in her self-driving car while she schedules an appointment for a SpaceX trip to the moon on her smartwatch.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles