TAG Heuer has unveiled their new smartwatch - Connected Modular 45.
The company named it Modular since there are 56 different combinations you can create using their online tools. You can choose between different straps, buckles, and lugs.
The TAG Heuer Connected Modular 45 comes with a 1.39" AMOLED screen and is powered by an Intel Atom Z34xx chipset. The 410 mAh battery is good for up to 25 hours of regular use.
The smartwatch is also waterproof up to 50 meters, and it runs Android Wear 2.0. Other features include GPS and scratch-resistant sapphire cover.
Of course, since it is TAG Heuer, it doesn't come cheap, but at a price of $1,650, it is cheaper than its predecessor.