IMAX has been a company that has dominated high-end cinema (and beyond) experiences, but now the cinema giant is moving into the VR realm by opening up a VR experience center in LA.
The new LA center has a blend of HTC Vive and Starbreeze StarVR headsets inside of 14 isolated "pods" that feature a Dbox cinema chair, a vibration-emitting Subpac vest (oh, YES) and a bunch of physical controllers. John Wick Chronicles is one of the VR experiences IMAX has on offer, too.
IMAX has more VR experiences and immersive games, including Star Wars: Trials on Tatooine, Eagle Flight, and The Walk. IMAX ia already investing into future VR experiences, raising $50 million for the the development and construction of more VR centers planned for New York, California, China, and the UK.