Social media ad spending will hit $50 billion by 2019

$50 billion - the amount of social media advertising spending in 2019, the same as newspaper ad spending.

@anthony256
Published Sun, Dec 4 2016 11:31 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

We all know social media is enjoyed and used on a daily (and minute-by-minute) basis by billions of people across the world, but by 2019 - social media advertising budgets will balloon out to a massive $50 billion according to French advertising Publicis Group Publicity Zenith (Zenith Optimedia).

Social media ad spending will hit $50 billion by 2019 | TweakTown.com

On Monday, the group predicted that by 2020, global social media advertising spending will reach $50 billion, exceeding newspaper advertising. Power Communications is estimating by 2019 that global social media spending will account for 20% of total internet advertising - or $50 billion, just 1% lower than newspaper advertiser spending.

By 2020, social media spending will easily exceed newspaper ads - and most likely, even before then at the rate we're seeing. Online vide advertising is also growing, where by 2019 it's expected to reach $35.4 billion, higher than radio ads, but lower than TV advertising.

NEWS SOURCE:dailymail.co.uk

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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