We all know social media is enjoyed and used on a daily (and minute-by-minute) basis by billions of people across the world, but by 2019 - social media advertising budgets will balloon out to a massive $50 billion according to French advertising Publicis Group Publicity Zenith (Zenith Optimedia).
On Monday, the group predicted that by 2020, global social media advertising spending will reach $50 billion, exceeding newspaper advertising. Power Communications is estimating by 2019 that global social media spending will account for 20% of total internet advertising - or $50 billion, just 1% lower than newspaper advertiser spending.
By 2020, social media spending will easily exceed newspaper ads - and most likely, even before then at the rate we're seeing. Online vide advertising is also growing, where by 2019 it's expected to reach $35.4 billion, higher than radio ads, but lower than TV advertising.