Sony tells investors it will 'defocus' its mobile efforts in the US

Sony will continue 'defocusing' its efforts on the Xperia smartphone range in the US, and elsewhere.

@anthony256
Published Sat, Jul 2 2016 12:34 PM CDT   |   Updated Tue, Nov 3 2020 11:59 AM CST

LG isn't the only one who is restructuring their mobile business, with Sony reportedly telling investors in Japan at a recent event that it's mobile business will continue "defocusing" in the US, India, China and Brazil.

Sony tells investors it will 'defocus' its mobile efforts in the US 03 | TweakTown.com
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Sony's new Xperia X line of smartphones haven't been received well, with the company 'defocusing' on the US market - just as its new line of Xperia X smartphones are launched. Sony will use fiscal 2016 to "achieve this intentional business contraction in the markets where it does not see much potential for the mobile business" reports Android Police.

It looks like the US isn't a place for Sony to try and push its smartphones, as they simply cannot compete with the likes of Samsung and Apple in teh country. Sony will continue to sell phones in the US, but it will only market and push smartphones it knows will generate the company profit - versus trying to push smartphones into a market where they won't be successful.

NEWS SOURCE:androidpolice.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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