Technology content trusted in North America and globally since 1999
8,385 Reviews & Articles | 64,030 News Posts

HP revives minimalist logo for premium laptops only

Spectre 13 will be first of many laptops to sport HP's radical new yet old logo
By Sean Ridgeley from Apr 5, 2016 @ 15:12 CDT

Back in 2011, HP hired marketing company Moving Brands to redesign its logo and "brand identity." The result -- a minimalist logo featuring just four 'slashes' -- was scrapped...until now. HP will be using the once-dead logo for its premium laptops only going forward, starting with the just-launched Spectre 13.

 

hp-revives-minimalist-logo-premium-laptops_1

 

HP split into two companies in 2014: it would appear the PC and printer side (HP Inc.) is willing to take risks like this as a result, as opposed to the safer management side (Hewlett-Packard Enterprise) which last year decided on possibly one of the most boring logos of all-time.

 

hp-revives-minimalist-logo-premium-laptops_2

NEWS SOURCES:Theverge.com


Related Tags