HP revives minimalist logo for premium laptops only

Spectre 13 will be first of many laptops to sport HP's radical new yet old logo.

@seanridgeley
Published Tue, Apr 5 2016 3:12 PM CDT   |   Updated Tue, Nov 3 2020 12:00 PM CST

Back in 2011, HP hired marketing company Moving Brands to redesign its logo and "brand identity." The result -- a minimalist logo featuring just four 'slashes' -- was scrapped...until now. HP will be using the once-dead logo for its premium laptops only going forward, starting with the just-launched Spectre 13.

HP revives minimalist logo for premium laptops only 1 | TweakTown.com
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HP split into two companies in 2014: it would appear the PC and printer side (HP Inc.) is willing to take risks like this as a result, as opposed to the safer management side (Hewlett-Packard Enterprise) which last year decided on possibly one of the most boring logos of all-time.

HP revives minimalist logo for premium laptops only 2 | TweakTown.com
NEWS SOURCE:theverge.com

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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