If Apple just posted record quarterly profits riding off of yet another year of similar, yet new iPhones, what's going to happen when the company radically changes its most profitable device?
According to the latest rumors, Apple is poised to use an OLED display on the iPhone 7, something that its competitors have been doing for a little while now over at Samsung. The display on the iPhone hasn't had a radical revamp in a while, but the use of an OLED panel and the rumor continuing of the removal of the Home button, we could be in for quite the surprise with the iPhone 7.
If the Home button is removed, we have to question what Apple would do with its Touch ID fingerprint sensor. If there is indeed a large OLED panel and no Home button, maybe the screen itself will house the Touch ID sensor - or we could possibly see Apple place a thinner Touch ID sensor on the side of the iPhone 7, or on the back.
Whatever Apple do, we know it's going to sell tens of millions of units - but will it be enough to pull Android users from the arms of Samsung, Sony, HTC and the rest of the clan?