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Nintendo believes it can no longer ignore the mobile gaming market

Nintendo looking for new markets to develop

Michael Hatamoto | Aug 11, 2015 at 4:09 pm CDT (1 min, 25 secs time to read)

Gaming company Nintendo announced earlier this year that it planned to enter the mobile gaming market - and at least five mobile games could be expected by March 2017.

Nintendo believes it can no longer ignore the mobile gaming market |

"We can't deny the massive install base of smartphones out there, and some fans that aren't old enough yet to afford their own gaming console, perhaps for those consumers they can start to appreciate some of our content and build a relationship with some of our characters and our franchises," said Scott Moffitt, executive of Nintendo of America, in a statement to the Examiner. "We feel it's going to be an additive to our console business."

Just because Nintendo is dabbling in the smartphone game market doesn't mean investors and supporters need to be worried about executives abandoning the company's core business: "Normally, we wouldn't have taken that step of telling people we are working on the next system, but we wanted people to know we remain committed to the dedicated game device business," he said while referring to the Nintendo NX.

If done properly, Nintendo could find a new way to transition some mobile gamers into Nintendo console owners - but with so many mobile titles already available to consumers, they'll have to be careful not to degrade long-loved game franchises.

Last updated: Apr 6, 2020 at 08:33 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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