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Difficulties trying to sell Xbox One, PlayStation 4 in China

Game consoles a hard sell in China?

By: Michael Hatamoto from Jul 5, 2015 @ 5:30 CDT

The Chinese government's decision to allow foreign game consoles to be sold to consumers initially gave Microsoft and Sony hope - but both companies face a number of challenges while promoting the Xbox One and PlayStation 4.

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By the end of the year, both new generation consoles are expected to sell just 550,000 units combined, according to the Niko Partners market research firm. There could be a major sales boost when AAA games such as Call of Duty launch in the country, but game catalogs for both consoles are rather disappointing.

"Despite China being a predominantly PC online gaming culture, Chinese who are now 26-35 years old grew up in the days of Nintendo Super Famicom consoles and are accustomed to playing games with a controller via TV," said Lisa Cosmas Hanson, founder of Niko Partners, in a statement published by Bidness Etc.

Instead of traditional gaming consoles, there are different opportunities "These gamers will drive adoption of 'over-the-top' (OTT) games played on Smart TVs as well as the use of game consoles, and thus will begin the transformation of the living room to entertainment center."

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