AMD partners up with Hollywood on all things VR

AMD partners up with the Creative Artists Agency for the future of VR.

@anthony256
Published Wed, Jul 1 2015 6:55 PM CDT   |   Updated Tue, Nov 3 2020 12:05 PM CST

AMD has just announced a new partnership with Creative Artists Agency (CAA) in Hollywood, where it will provide Hollywood creatives with Liquid VR. This will allow Hollywood directors a better channel to work with AMD to create immersive VR experiences.

AMD partners up with Hollywood on all things VR | TweakTown.com

AMD's Corporate Vice President of Alliances, Roy Taylor, said that the most important part of VR isn't just about gaming. He said that the entertainment industry is investing "an order of magnitude more money and talent into VR than the game industry is". Taylor added: "Los Angeles has become the epicenter of virtual reality, not Silicon Valley. I meet a dozen new people every day in Hollywood that are interested in VR".

But with NVIDIA owning three quarters of the GPU market share, what can AMD do when it comes to VR? Taylor says that AMD has an advantage over its competitor, thanks to its "hardware asynchronous compute" technology, something we covered not too long ago.

NEWS SOURCE:fortune.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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