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Apple hype machine failing to promote the Apple Watch?

Do you have any interest in the Apple Watch or another smartwatch?

Published Sun, Jun 28 2015 10:30 AM CDT   |   Updated Tue, Nov 3 2020 12:05 PM CST

The Apple Watch brought attention to the smartwatch and wearables market, but it looks like initial demand for the watch is dying down.

Apple hype machine failing to promote the Apple Watch? | TweakTown.com

If you're thinking about purchasing an Apple Watch, you'll be happy to know there are plenty of them available to choose from. Even though some estimate 13 million to 20 million units have sold, the hyped Apple wearable isn't seen as a necessity.

"The initial demand for the Apple Watch looks lackluster," said Brian Blair, managing director at Rosenblatt Securities, in a statement on CNBC's "Power Lunch." "It's not clear what the killer app is. It's nice to get notifications, but it's a nonessential product."

However, analysts don't seem to be able to agree about the Apple Watch's success. Here is what Dan Ives wrote in a recent note from FBR Capital Markets: "Although it remains early innings for Apple in this device category, we believe the next generation of the Apple Watch could potentially help drive further demand growth over the coming years."

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NEWS SOURCES:cnbc.com, enolalabs.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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