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Xbox One in Japan hits a new low, selling just 100 units in one week

Doh! The Microsoft Xbox One in Japan has hit a new low.

Published Tue, Jun 23 2015 5:40 PM CDT   |   Updated Tue, Nov 3 2020 12:06 PM CST

Microsoft just can't catch a break while promoting the Xbox One in Japan, selling just 100 units from June 8 to June 14, according to 4Gamer. The PlayStation 4 sold 10,822 units - and the aging PlayStation 3 managed to rack up 2,633 sales during the same hellish week for Microsoft.

Xbox One in Japan hits a new low, selling just 100 units in one week | TweakTown.com

It's not a surprise that Japanese gamers prefer hardware from Sony and Nintendo - and Microsoft knew it'd be a major fight to sell the Xbox One in Japan - but this is a new all-time low for Microsoft. However, the original Xbox and Xbox 360 didn't struggle this much in Japan, where a tech and gaming savvy population loves embracing new technologies.

Late last year, Xbox boss Phil Spencer noted that Japan isn't an easy market for the company's consoles, but vowed to try to "conquer Japan." Well, keep trying Microsoft...

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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