Xbox One in Japan hits a new low, selling just 100 units in one week

Microsoft just can't catch a break while promoting the Xbox One in Japan, selling just 100 units from June 8 to June 14, according to 4Gamer. The PlayStation 4 sold 10,822 units - and the aging PlayStation 3 managed to rack up 2,633 sales during the same hellish week for Microsoft.

It's not a surprise that Japanese gamers prefer hardware from Sony and Nintendo - and Microsoft knew it'd be a major fight to sell the Xbox One in Japan - but this is a new all-time low for Microsoft. However, the original Xbox and Xbox 360 didn't struggle this much in Japan, where a tech and gaming savvy population loves embracing new technologies.

Late last year, Xbox boss Phil Spencer noted that Japan isn't an easy market for the company's consoles, but vowed to try to "conquer Japan." Well, keep trying Microsoft...