Google announces free, ad-supported version of Google Play Music

Google wants to try to win over possible Apple Music listeners with its own free, ad-supported version of Google Play Music.

Published Tue, Jun 23 2015 4:14 PM CDT   |   Updated Tue, Nov 3 2020 12:06 PM CST

Google today launched a free, ad-supported version of its Google Play Music service, in an effort to steal a bit of publicity ahead of the Apple Music launch next week. Google Play Music has been around for a couple of years with a $9.99 per month subscription, allowing music listeners to create their own custom playlists.

The new public offering won't be available offline and will not have access to some songs - and is a marketing effort to recruit new members. Although many users visit Google Play Music, they don't stick around due to the monthly subscription costs.

"We want to attract even more users, give them a taste of the service and hope they subscribe over time," said Zahavah Levine, VP of partnerships at Google Play, in a statement published by USA Today. It seems like offering a free trial - whether ad-supported or a set amount of free testing - is the ideal way to lure in new listeners.

The free, ad-supported version of Google Play Music is available on the Web today, and will roll out later this week for Google Android and Apple iOS devices.

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An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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