As expected, Apple unveils its Apple Music service during WWDC

As expected, Apple Music was officially unveiled during the company's WorldWide Developer Conference (WWDC) in San Francisco today. The latest addition to the streaming market will cost $9.99 per month, or $14.99 per month for a family plan of up to six users.

The new Apple service will have more than 30 million songs available to music listeners. "In 2015, the music industry is a fragmented mess," said Jimmy Iovine, Beats Electronics co-founder, during WWDC. "That's why Apple intended to bring curated radio, personal collections, an on-demand catalog and interaction with artists all-in-one place."

Apple Music will launch for Mac and iOS products on June 30, with Microsoft Windows and Google Android releases scheduled for this fall.

Trying to gauge how Apple will do in the streaming market is difficult, as Spotify and Pandora - both well recognized streaming services - continue to fight for every penny they earn in revenue. Apple once had iTunes ripping up the music charts, but a shift towards streaming music has forced the company to adjust, but no one really is sure what to expect long-term.