Jay Z has called upon music industry heavyweights to help invest in - and promote - the Tidal music service. Tidal is designed to compete with Pandora, Spotify, and other online music streaming services at a time when more users want streaming music - but trying to win over record labels has proven difficult.
Tidal is supported by PCs, Macs, Google Android, and Apple iOS, with access available to more than 25 million songs and 75,000 music videos. Songs can be streamed in lossless format, promising sound quality up to four times better than rival services. Subscriptions cost $9.99 or $19.99 per month, with free trials available.
Unlike many other online music streaming services, it looks like Tidal has more support from the music industry.
"As a strong supporter of innovation and entrepreneurship in the streaming and subscription space, we welcome the new launch of Tidal," said Lucian Grainge, chairman of Universal Music, in a statement to Bloomberg. Led by the incomparable Jay Z, one of the most accomplished artists and music entrepreneurs of our generation, Tidal embodies the ascendance of artists' voice in these services."