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GameStop to use Microsoft Azure to stream games to mobile users

GameStop retail store visitors will be able to receive content on their mobile devices via Microsoft's Azure cloud service.

Published Mon, Jan 12 2015 1:24 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Video game retailer GameStop has teamed up with Microsoft to use the Azure cloud platform to stream video game and promotional content to user mobile devices while they are in-store. Customers will be able to view video game catalogs, trailers, promotional materials, and other data.

GameStop to use Microsoft Azure to stream games to mobile users | TweakTown.com

"Microsoft has always been a fantastic and innovative company for GameStop to collaborate with, both in the technology space as well with their video game consoles and titles," said Jeff Donaldson, SVP of GameStop Technology Institute. "We are continuing to work closely with them to discover and aggressively elevate ways to enhance the retail experience for our customers today and in the future."

GameStop has become more creative in how it approaches gamers, as streaming and digital downloads continue to alter the PC and console gaming markets.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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