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Intel and Oakley team up for next-generation smart wearables

Intel pushes ahead in the wearables market, announcing a strategic partnership with Oakley.

Published Wed, Jan 7 2015 5:34 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

CES 2015 - Intel is pushing further into the wearables market after announcing a strategic partnership with eyewear maker Oakley. Intel will provide hardware and Oakley is going to roll out luxury and sports eyewear products mixed with smart technology - a great test platform for Intel's Curie ship.

Intel and Oakley team up for next-generation smart wearables | TweakTown.com

"The product has to be authentic for us to be credible," said Colin Baden, CEO of Oakley, during a session at the Oakley booth. "If we are going to produce something that has this augmented experience, we can't have the front row laughing at us. We have to have the respect of the people who have represented us for the last 40 years, and if we fail at that, then we are making something that is novelty. And we are not about novelties. We are about real science and real technology."

CES 2015 has seen a large number of wearable-related news, as companies produce cheaper, functional smart devices.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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