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Ford bets big on autonomous cars, with full autonomous in the works

Ford proud of its semi-autonomous technology, but working towards full autonomous vehicles.

Published Tue, Jan 6 2015 7:17 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

CES 2015 - Similar to other major auto makers, Ford has already developed semi-autonomous vehicle features, but is dreaming big and looking ahead to fully autonomous technology.

Ford bets big on autonomous cars, with full autonomous in the works | TweakTown.com

The company already has lane-keeping assist, adaptive cruise control, pre-collision assist with pedestrian detection, and active park assist in newer Ford models.

"We're already manufacturing and selling semi-autonomous vehicles that use software and sensors to steer into both parallel and perpendicular parking spaces, adjust speed based on traffic low or apply the brakes in an emergency," said Raj Nair, VP and CTO of Ford, during the Ford CES keynote. "There will be a Ford autonomous vehicle in the future, and we take putting one on the road very seriously."

The company is working on its Ford Fusion Hybrid fully autonomous research vehicle that is currently undergoing road testing, able to sense objects and predict where vehicles and pedestrians could move.

NEWS SOURCE:media.ford.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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