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TAG Heuer plans to compete in smartwatch market, create partnerships

TAG Heuer may have been hesitant of the smartwatch market, but will create partnerships and complete potential acquisitions to be competitive

Michael Hatamoto | Dec 16, 2014 at 04:34 pm CST (0 mins, 36 secs reading time)

TAG Heuer plans to jump into the smartwatch market to compete with Apple and other competitors, as the wearable market accelerates. The company started on its wearables industry about four months ago, creating several partnerships, while also exploring potential acquisitions. TAG Heuer plans to wait until it has a working product to present to the public, which could take until late 2015 at the soonest, the company says.

TAG Heuer plans to compete in smartwatch market, create partnerships | TweakTown.com

"Smartwatches represent a challenge to the Swiss watch industry that is comparable to the appearance of quartz technology," said Guy Semon, Tag Heuer general manager. "We cannot ignore this tsunami that is coming closer."

The smartwatch market should increase in popularity next year, as more tech companies and watchmakers dive into wearables.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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