Lenovo targets Xiaomi, is building a new smartphone brand to compete

While the headlines are always about Samsung, Google and Apple, there is a much bigger part of the pie that is currently being eyed at: China. Lenovo and Xiaomi are the two most recognizable brands in the region, but Lenovo is hungry for more.

The company is about to create an entire new smartphone brand for the Chinese market, something that will be much more official in April 2015. The new brand will focus on branded applications, consumer engagement, and selling devices online - making it easier for Chinese customers to get online, and after a few clicks, have a device shipped out to them. Lenovo will still sell Lenovo-branded smartphones through local carriers and retailers, but this new brand will compliment its main brand in the country.