Lenovo targets Xiaomi, is building a new smartphone brand to compete

Lenovo is building a new brand of smartphones to better compete with Xiaomi.

| Oct 15, 2014 at 10:24 pm CDT

While the headlines are always about Samsung, Google and Apple, there is a much bigger part of the pie that is currently being eyed at: China. Lenovo and Xiaomi are the two most recognizable brands in the region, but Lenovo is hungry for more.

Lenovo targets Xiaomi, is building a new smartphone brand to compete | TweakTown.com

The company is about to create an entire new smartphone brand for the Chinese market, something that will be much more official in April 2015. The new brand will focus on branded applications, consumer engagement, and selling devices online - making it easier for Chinese customers to get online, and after a few clicks, have a device shipped out to them. Lenovo will still sell Lenovo-branded smartphones through local carriers and retailers, but this new brand will compliment its main brand in the country.

Last updated: Jun 16, 2020 at 04:29 pm CDT

NEWS SOURCE:engadget.com

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