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Google fears Amazon over search engine rivalry

You would assume Google's closest search rivals are companies like Bing or Yahoo, but in reality Google believes its rival is Amazon

By Roshan Ashraf Shaikh on Oct 14, 2014 09:08 am CDT - 0 mins, 55 secs reading time

Google may become the first trillion dollar company, but its dominant position as the world's most commonly used search engine has intense rivalry from Amazon.

Google fears Amazon over search engine rivalry | TweakTown.com

Surprisingly, Google's competition isn't other engine engine companies. Google's CEO Eric Schmidt said, "Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon". He continued, "People don't think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon."

Google also feels that its position is also threatened by startups and innovators who are probably working from a garage right now. It's understandable, considering that Google's humble beginnings were from a garage. On the matter, Mr. Schmidt said, "Someone, somewhere in a garage is gunning for us. I know, because not long ago we were in that garage. Change comes from where you least expect it. The next Google won't do what Google does, just as Google didn't do what AOL did." Despite its dominant position, Google is one of many search engines that is available today.

Roshan Ashraf Shaikh

ABOUT THE AUTHOR - Roshan Ashraf Shaikh

After being a long time PC enthusiast and a former contributor for many Indian based PC and Tech forums, Roshan now joins TweakTown covering tech news and also any developments from India. Like many enthusiasts, with years of being involved in many Indian tech forums and running his own tech site, he's commonly referred by his forum nickname 'The Sorcerer' by many old and new fellow PC enthusiasts, followed by few companies from time to time. He's also the winner of the TweakTown's Computex 2012 Taipei trip. If any free time is left, Roshan prefers to play FPS games.

NEWS SOURCE:news.yahoo.com

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