Report: Microsoft rebranding mobile, no more Lumia, Windows Phone

Microsoft not interested in promoting Nokia or Windows Phones anymore - as the company's marketing strategies aim to promote Windows.

Published Thu, Sep 11 2014 10:30 AM CDT   |   Updated Tue, Nov 3 2020 12:14 PM CST

Microsoft is reportedly phasing out Nokia and Windows Phone branding, as the company wants to move ahead with its Microsoft Lumia smartphones. The multi-billion-dollar purchase of Nokia's devices division gave Microsoft access to the company's phone portfolio, but Nokia is still a different company.

Report: Microsoft rebranding mobile, no more Lumia, Windows Phone | TweakTown.com

Dropping Windows Phone might prove to be a puzzling choice, however, recent Microsoft smartphone marketing referred to devices as "Windows." The upcoming Windows 9 desktop should be designed to cross both smartphones and tablets with a single OS, as Microsoft won't try to promote three separate OSes for desktop, smartphones and tablets again. Microsoft's commercial for the Lumia 930 didn't refer to Windows Phone, only referring to the device running Windows.

Marketing efforts aside, Microsoft faces an uphill battle to compete in the mobile market, dominated by Google Android and Apple iOS software - and led by Apple, Samsung, and other manufacturers.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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