Microsoft reportedly used PCs to promote console games at Gamescom

Microsoft reportedly used Gamescom to demo upcoming game titles for the Xbox One, but using high-powered PCs to show prettier graphics.

Published Fri, Aug 15 2014 1:36 PM CDT   |   Updated Tue, Nov 3 2020 12:15 PM CST

Both Microsoft and Sony were reportedly running some game demos at Gamescom 2014 using powerful custom-built PCs to display console games. Live game demonstrations of "Ori" and "Blind Forest" crashed to the Microsoft Windows 7 operating system, and the PCs appear to be powered by NVIDIA instead of AMD GPUs, according to reports.

Microsoft reportedly used PCs to promote console games at Gamescom | TweakTown.com

It's not uncommon for game studios, even when promoting console games, to use PCs to help enhance the demonstration experience for attendees. However, even if the game is available on all next-generation consoles and the PC, gamers will often call out the studio if graphics and gameplay don't replicate what was originally shown to them.

During public demoes, companies are tasked with providing lightning-fast gameplay mixed with pretty graphics to entice gamers and media. It seems both companies have been caught doing this over the past few years, eager to demonstrate their latest and greatest console games - but using PCs instead of their own products to get the job done.

This is a somewhat controversial practice that won't suddenly end anytime soon, but companies can expected to be called out when it does take place.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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