GameStop gift card exchange program launches, powered by Cardpool

We've all been there at birthdays or during the holiday season, someone gives you a gift card to a place you don't like and you silently think that gift card will sit in your sock drawer forever. GameStop has announced a new gift card exchange program that is powered by Cardpool that will let you trade those unwanted gift cards for credit for stuff you do want- games and accessories.

The new gift card exchange program allows users to exchange physical plastic gift cards and e-cards to get a digital GameStop gift card that can be spent online or in GameStop retail stores. The trade process is very easy with three steps to swapping unwanted cards for GameStop cards.

The page for the trade in program lets you check gift card balance, fill out your information to get a trade quote, and then get the GameStop card via email. It's unclear if this is a dollar for dollar exchange program; presumably, Cardpool is going to take a cut of the money in the trade.