Movie theaters might begin encouraging second screen on mobile phones

Second screen technology could be welcomed in the movie theater, as Hollywood tries to embrace smartphone usage.

Published Sun, Jun 15 2014 2:30 PM CDT   |   Updated Tue, Nov 3 2020 12:16 PM CST

The movie industry is working to see if they can integrate mobile phones into the movie watching experience, giving viewers the chance for a unique second screen experience. Using the second screen can help viewers instantly share thoughts, receive additional content, and embrace the social aspect of the movie going experience, supporters hope.

Movie theaters might begin encouraging second screen on mobile phones | TweakTown.com

Broadcasters and content providers have dabbled with second screen apps and services - but have learned viewers will do whatever they want when using a smartphone or tablet. However, second screens have become popular during live events, such as concerts, sporting events, and political speeches.

The current generation of second screen technologies might not take the world by storm, but increasing popularity of smartphones and tablets will provide a unique opportunity for software developers, advertisers, and other third-party companies.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles