Amazon reportedly plans to enter the crowded smartphone market during the third or fourth quarter of 2014, in an effort to compete with the Apple iPhone and Samsung Galaxy Google Android-powered devices, according to early reports from the Wall Street Journal.
The prototype device has been secretly tested in San Francisco and Seattle over the past few weeks, with an official company announcement slated before July - and the phone could be available as early as September.
It's unsure what type of operating system the device would use, though would likely be some type of modified Android OS.
Amazon wants to include 3D technology making use of four front-facing sensors to display something like a hologram for phone owners. Previous rumors indicated Amazon would include a feature so phone owners can take a picture of items and easily find the product for sale through Amazon.
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