The Sacramento Kings from the National Basketball Association (NBA) announced it will become the first professional sports team to accept bitcoin as a form of payment. Until March 1, basketball fans can purchase game tickets and merchandise in a "faster and more" secure manner, according to the team.
"We are maniacally focused on creating the most seamless experience for our fans in all facets,"said Vivek Ranadive, majority team owner of the Kings, in a press statement. "With BitPay, we are able to implement a technology that allows our fans to make Kings-related purchases without physically reaching into their wallets. A major tenet of the NBA 3.0 philosophy is about utilizing technology for the betterment of the fan experience, and this is yet another step in that process."
While the Kings became the first major pro sports team to accept bitcoin payments, expect others to jump onboard as well. If nothing else, other organizations will patiently observe and learn from any technology growing pains that the Kings - and any major business - face when trying to accept bitcoin.
BitPay is processing bitcoin payments for the Kings Team Store. The company now supports bitcoin payments for 20,000 merchants, with an average of 1,000 new partner signing up each week.
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