LG flexing its muscle in the flexible TV, smartphone market

LG really is at the forefront of flexible technology, with the South Korean giant launching its flexible 'G Flex' smartphone in the US later this month. LG's G Flex will launch at Sprint on January 31, featuring a curved 6-inch Plastic OLED (POLED) screen.

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We talked to LG Australia's Head of Public Relations, Phillip Anderson, where we asked what LG thought about the G Flex smartphone, and why people should buy it over the $350 Nexus 5 smartphone, that LG also makes. He said:

"LG constantly strives to provide consumers with the latest and greatest technology and the G Flex is fantastic example of smartphone innovation that is designed to meet the needs of the user. LG has spent an extensive period of time developing its curved technology and from CES 2014 we have seen that the future definitely has 'curves' in it. The 'curve' provides consumer benefits such as a reduced distance between your mouth and the microphone when the device is held against the ear to deliver improved voice and sound quality. The Curved 6" Plastic OLED (POLED) screen has to be seen to be believed - it makes watching video content on LG's G Flex a very enjoyable and immersive experience. The G Flex is a step in to the future and we anticipate the early-adopter as well as intrigued consumers will be eager to get their hands on it".

We saw the company unveil the world's first flexible OLED TV at CES 2014, which was a mammoth 77 inches in size. The flexible OLED TV from LG is capable of bending at the sides, all from the comfort of your lounge using the included remote control.

Anderson chimed in regarding LG's move into OLED TVs this year, where he said: "Through the development of products that create new and exciting human centered experiences for consumers, LG continues to play at the forefront of technological innovation. Simply put, these TVs are amazing to look at. The design and innovation alone are sure to make an OLED TV the talking point of any living room, and for proud homemakers, this is important. From the reaction generated at LG's unveiling of the flexible OLED TV at CES this year, we are confident that consumer appetite for this innovative technology will continue to grow".

I don't know what I'm more excited over, the flexible TVs or G Flex smartphone. I would like to see some flexible OLED technology inside of a VR headset, that would be stellar. The ability to wrap the screen to your face, as all heads are different, would actually be something worth pursuing.

I had to ask the biggest question in the room - has LG thought about flexible OLED tech inside of VR headsets, such as the Oculus Rift - Anderson didn't have that much to say about it, so I don't know whether to be excited, or to cry: "At LG we look at ways we can develop devices that enhance the way consumers experience content, whether it be the latest movies, TV shows or video games".