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Apple to go all-in on the Indian market with iOS devices

Apple eyes off emerging market in India, plans to open up 100 'standalone' stores and more.

@anthony256
Published Sun, Oct 6 2013 11:32 PM CDT   |   Updated Tue, Nov 3 2020 12:20 PM CST

Apple is in some need of many more millions of customers, and what better market to pouch them from than an emerging market like India. According to The Economic Times, Apple execs in India recently hosted execs from some of the top retailers in the country.

Apple to go all-in on the Indian market with iOS devices | TweakTown.com

During this meeting, the Apple execs spoke of plans to open up store-in-store locations and 100 standalone stores in smaller Indian markets:

The new marketing vision for India was unveiled on Monday evening at a meeting with 20 CEOs and senior executives of the country's top multi-brand telecom and electronic retail chains. Apple India's senior executives spelt out plans to enter the top 50 tier II and III markets in India by selling its phones, tablets and portable music players at their outlets in an exclusive corner or a shop-in-shop, said three people who attended the meeting. They requested anonymity since Apple officials had asked them to keep details of the meeting confidential.

Apple wants to set up 100 exclusive standalone stores under the franchisee model in smaller markets. It's scouting for franchise partners and has made proposals to some of the multi-brand retail chains, the executives said. Apple has not set any deadline for setting up these stores in smaller towns in India, but is looking to roll them out this fiscal year.

This would be a good move for the company, as it is losing millions of customers to Samsung, it could pick these missing customers up, and millions more in emerging markets.

NEWS SOURCE:9to5mac.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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