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Microsoft loses the SkyDrive trademark to BSkyB in Europe

BSkyB retains trademark to SkyDrive, leaves Microsoft stressed out.

@anthony256
Published Sun, Jun 30 2013 11:30 PM CDT   |   Updated Tue, Nov 3 2020 12:22 PM CST

Jumping over to the UK for this piece, where Microsoft have lost a trademark case over their branding for cloud storage service SkyDrive. The ruling, which covers both the UK and EU, stated that Microsoft infringed on British Sky Broadcasting's trademark of the Sky brand with SkyDrive.

Microsoft loses the SkyDrive trademark to BSkyB in Europe | TweakTown.com

The ruling saw that it is possible for consumers to confuse the two brands, somehow. Sky, from BSkyB, offers their satellite broadcasting service, mobile apps and streaming to customers, and previously a cloud storage product but it fell under the name of Sky Store & Share. Microsoft have of course thrown in a counterclaim to invalidate four Sky trademarks "on the grounds of descriptiveness for cloud storage services."

NEWS SOURCE:electronista.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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