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Kids prefer Tumblr to Facebook, Twitter according to new study says

Tumblr is preferred by teens to avoid drama, watchful parents, according to Pew Research study

By: Trace Hagan from May 22, 2013 @ 18:28 CDT

Facebook is so yesterday. The hip site among teenagers is Tumblr, at least according to a Pew Research study. The study says that teenagers are looking for a more "real" experience that isn't offered by Facebook and Twitter. Furthermore, teens are acutely aware that their parents are now on Facebook and monitoring their activities.

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By switching over to Tumblr, these teens are looking to escape the drama, watchful parents, and "unnecessary pictures" that are ever-present on Facebook. Several teenagers were interviewed during a Pew Research focus group:

Anonymous female, age 15:

I have a Facebook, a Tumblr, and Twitter. I don't use Facebook or Twitter much. I rather use Tumblr to look for interesting stories. I like Tumblr because I don't have to present a specific or false image of myself and I don't have to interact with people I don't necessarily want to talk to.

Anonymous male, age 18:

OK, here's something I want to say. I think Facebook can be fun, but also it's drama central. On Facebook, people imply things and say things, even just by a like, that they wouldn't say in real life."

It will be important for Yahoo to keep Tumblr fairly intact or the company risks creating another Facebook.

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