ReportTT: YouTube working on music streaming service

Report: YouTube to launch music streaming service to compete with Spotify, Pandora, others.

@tracehagan
Published Tue, Mar 5 2013 4:03 PM CST   |   Updated Tue, Nov 3 2020 12:24 PM CST

A new report by Fortune says that YouTube is working on a music streaming service that will compete directly with competitors such as Spotify. YouTube has long been a source of music, both legally and illegally, so a streaming service is not too far out of the norm for the site.

ReportTT: YouTube working on music streaming service | TweakTown.com

The current model relies on advertising revenue generated from showing ads during music videos. A portion of this ad revenue is shared with the label or content owner. A new service would likely continue to rely on these advertisements to offer a free service, though a premium service would likely be offered with an ad-free experience.

Fortune cites sources in both the record industry and Google. YouTube's spokesperson said:

While we don't comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we're looking at that.

It's not clear what YouTube's service will offer over competing services. It's important that they come up with a unique feature, whether that be price, availability, or something else, that will set them apart from the competition. We'll see where this goes, though you might remain a bit skeptical until more information is known.

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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