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Apple enjoys success in Japan, tops their mobile industry for the first time

Apple enjoys being the top dog in Japan's mobile industry for the first time ever with 15% market sh

By: Anthony Garreffa from Feb 12, 2013 @ 23:41 CST

Japan's mobile market is a new territory for Apple to conquer, but it looks like last year was good to them as the iPhone maker scooped up the top spot in Japan's mobile phone market for a twelve-month period for the first time ever.


Apple took 16% of Japan's mobile market - this includes smartphones and feature phones - in Q4 2012, giving them an overall 15% share of the year as a whole. This pushes Apple just ahead of Japan locals Sharp and Fujitsu who both held 14% share eacj, according to a new report from Counterpoint Research.

Apple have previously taken the top spot in Japan's mobile industry but it has always been short lived and usually happened at the beginning of new product launches, like the iPhone 4S' launch in 2011. Apple reaching the top is a big fact, with Sharp being knocked off their top spot after a six-year run as number one.

We should also take into consideration that the Japanese are very loyal to local brands, such as Sony, Fujitsu and Sharp - with Counterpoint's report stating that foreign brands made up more than 50% of the market for Q4 2012.


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