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uTorrent will soon include ads for your viewing pleasure

Ads will soon be making their way to uTorrent

Anthony Garreffa | Aug 12, 2012 at 10:15 pm CDT (1 min, 29 secs time to read)

uTorrent user? You'll soon be eye balling ads, as the creators of the torrent program have announced that the upcoming version of the popular torrent software will sport "in-client offers". In-client offers is just some fancy translation of ads.

uTorrent will soon include ads for your viewing pleasure |

uTorrent Plus users won't have to experience the ads, but you'll be coughing up USD $24.95 for the privilege. Considering that uTorrent features over 125 million active users each month, it shouldn't come as a surprise. uTorrent's parent company, BitTorrent Inc., has made some nice spare money from their optional tool bar, seeing between $15 to $20 million from the tool bar alone. The ad-supported client should make the wallets of uTorrent that little bit bigger.

What is changing with µTorrent offers?

- One additional offer location: A narrow rectangle just below the toolbar within the µTorrent UI will present relevant offers to users.

- Better-targeted offer types: We will pursue making offers that are targeted and interesting to our users.

What type of offers will you show?

- The first offer type will inform users of our own new products, features and services.

- The second offer type will come from our offer partners, whose offerings include things such as games, security products and privacy services.

- The final offer type will feature independent artists, such as musicians and film makers.

Can I turn in-client offers off?

Currently you'll be able to skip offers of no interest to you by clicking an x within the ad, which will advance you to the next offer. There is no way to turn in-client offers off*. We will pay attention to feedback, and may change this in the future.

*Note that users of µTorrent Plus will not be served offers in the client. We are looking into other offer-free alternatives for users as well.

Last updated: Apr 7, 2020 at 11:28 am CDT

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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