This is kind of out of the norm, but Officeworks are now offering free in-store Wi-Fi Internet access to all of its customers. The new offer has been rolled out to all Officeworks stores across Australia.
The service does have restrictions, where it blocks illegal content, and has a time limit for all logins to enable multiple customers to get connected without overclogging their network. In order to access the free Wi-Fi, you'll also need to agree to a terms and service in your device's browser every time you connect.
I doubt this will attract customers to their store, but it could be a move like Amazon have used recently. Where they will offer deals in the store if you use their apps for price comparison, etc. Officeworks are definitely thinking outside the square with free Wi-Fi. What next, coffee?
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