The new Browser for the Better campaign pledges that for every completed download of IE8, the team will donate the financial equivalent of 8 meals to Feeding America's food banks. The new campaign will run from now through August 8th of this year.
To help promote the campaign, the IE Team has local artists building sculptures out of food cans in New York and San Francisco, after which they will be donating the canned food. They have also put out a few comical commercials to kick off the campaign and have a few more on the way too.
If you haven't downloaded IE8 yet, hit this link and give it a shot. Those of you who already have it, go ahead and hit the link and download it again for a good cause.
It's all part of our Browser for the Better campaign. Turns out that during the school year over 17 million U.S. children receive free or reduced-price breakfast and lunches at their schools. But once the school year is ends and summer begins, these children longer receive this benefit as they are no longer in school until the fall. In response, we are joining forces with Feeding America to help these children this summer.
For every completed download of Internet Explorer 8 through the Browser for the Better website, we will donate the financial equivalent of 8 meals to Feeding America's network of 206 local food banks. These food banks supply food to more than 25 million Americans each year! The Browser for the Better campaign starts today and will run through Aug. 8, 2009.
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