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Desktop GPU shipments hit four-year high despite rising prices, per new research

JPR's Q2 2026 report shows that desktop GPU shipments are at a four-year high, even as memory prices keep pushing costs up for buyers.

Desktop GPU shipments hit four-year high despite rising prices, per new research
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TL;DR: Jon Peddie Research reports desktop add-in board GPU shipments hit 12.5 million in Q2 2026 - a four-year high, up 10% QoQ and 6.6% YoY - driven by buyers rushing purchases amid rising memory and component costs; NVIDIA supplied about 90% (~11.25M) of units, totaling 24.3M H1 2026.
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Desktop graphics card shipments just hit their highest point in four years, right as prices are climbing instead of settling. According to Jon Peddie Research's latest Market Watch report, add-in board (AIB) shipments for desktop PCs reached 12.5 million units in Q2 2026, up 10% quarter over quarter and 6.6% year over year. That's the strongest quarter since Q1 2022, when shipments touched around 13.4 million, and a clear jump from the more modest Q1 2026 numbers we covered earlier this year.

Desktop GPU shipments hit four-year high despite rising prices, per new research 3

Q2 is normally the slow stretch for desktop GPUs, and JPR's own president, Dr. Jon Peddie, pointed out that shipments usually drop in this window. Instead, they went up while memory prices and component costs kept rising. JPR's read on it is that buyers moved early to grab cards before prices went up even more, with supply pressure tied to broader global tensions adding to the squeeze.

NVIDIA held onto its usual dominance, shipping around 11.25 million of those desktop units for roughly 90% share, leaving AMD and Intel to fight over the rest. Across the first half of 2026, total desktop AIB shipments reached 24.3 million, a solid step up from the same period last year. It's a bit of an odd signal. Gamers are apparently still spending, just maybe not because things feel stable. It looks more like people trying to buy before costs jump again rather than waiting things out.

Desktop GPU shipments hit four-year high despite rising prices, per new research 2

Frequently Asked Questions

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Question #1

What does JPR say is driving buyers to purchase desktop GPUs earlier than usual in Q2 2026?

Question #2

What role are rising memory prices playing in desktop graphics card costs, according to JPR?

Question #3

Did JPR say the Q2 shipment spike was caused by gamers or by broader supply and pricing pressure?

Question #4

What does JPR’s report suggest about whether desktop GPU shipments could fall back to the normal Q3 seasonal dip?

Have a question that isn't listed here? Ask below, and TweakBot will answer it.

With memory prices showing no sign of cooling off, it's hard to say if Q3 keeps this pace or snaps back to the usual seasonal dip.

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News Source:jonpeddie.com

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About the author

Senior Tech Reporter

Hassam is a veteran tech journalist and editor with over eight years of experience embedded in the consumer electronics industry. His obsession with hardware began with childhood experiments involving semiconductors, a curiosity that evolved into a career dedicated to deconstructing the complex silicon that powers our world. From benchmarking PC internals to stress-testing flagship CPUs and GPUs, Hassam specializes in translating high-level engineering into deep, unbiased insights for the enthusiast community.

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