GTA 6 has been pre-ordered so many times that Take-Two is cautiously tallying up the numbers, with the publisher potentially growing wary of the figures.
GTA 6 is one of the most anticipated video games of all time, so it's no surprise that millions of people have pre-ordered the game. While Take-Two and Rockstar haven't revealed exact numbers (analysts estimate GTA 6 pre-orders have made around $260 million), publisher CEO Strauss Zelnick did comment on scale.
"I can say that the level of pre-orders is unprecedented and astonishing, and we're very grateful for that," Zelnick said in a recent interview with Variety.
As Zelnick notes, pre-orders aren't sales, and the games industry is in a period of change. So the math around pre-order indications and actual sales remains unclear, especially for Rockstar and Take-Two during this era of rapid change in the space.
"But they are so unprecedented that we just don't know how it'll translate into sales, which is a question I answered earlier. We genuinely don't, and we just don't believe in claiming victory before it occurs."
In its prepared remarks, Take-Two is more reserved about GTA 6's early pre-orders:
"Global excitement for the launch of Grand Theft Auto VI continues to build, with the title having an exceptional start to pre-orders."
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GTA 6's release itself is a departure from the norms, with the game launching as a digital-only title--even its physical version is a code in a box. This way, Rockstar can ensure everyone can pre-load the game and jump into GTA 6 at the same time when it launches on November 19.
